Baytech creates complex development solution for MLSListings

MLSListings Inc. is the premier Multiple Listing Service (MLS), for northern California. MLSListings is where real estate property listings originate, as the authorized trading platform for real estate professionals. Their customers are REALTORS®, brokers and agents throughout northern California. They specialize in the counties of Monterey, San Benito, San Mateo, Santa Clara and Santa Cruz. Approximately 16,000 real estate professionals in over 6,000 firms representing 28,000 square miles conduct business utilizing their MLS platform. Because their listings originate with them, their real estate data is the most up-to-date, refreshes every five minutes, and is the most accurate available to buyers, sellers and those seeking real estate information.

MLSListings sought a local web design and development company to redesign the website and by doing so, enhance their brand image. The MLSListings entrusted Baytech to help them redesign their website to provide a better user experience by allowing for easier access to its vast amount of real estate data.

Baytech and MLSListings had to collaborate extensively in order for Baytech to understand the logic and flow of their website. Baytech conducted usability testing, provided brand strategy and guidance on how to expand the MLSListings brand, and built the infrastructure and creative design to establish their position. Examining usability, evaluating their marketing, focusing on quality, and user experience, the project depended on the strong leadership skills of our project managers in order to exceed the expectations MLSListings had for Baytech to provide them with a website that fit their needs. To do so Baytech developed:

  • A new custom portal website
  • Continued monthly maintenance
  • SEO campaign setup and management