Keypoint Credit Union


Baytech Drives Traffic and Conversions for Keypoint Credit Union

California’s KeyPoint Credit Union, which manages millions in assets and services tens of thousands of California residents, needed a powerful marketing campaign to increase it’s market share. Baytech’s marketing experts determined that Keypoint was suffering from branded traffic- nearly all of it’s visitors found the site by typing in the company name. To remedy the problem, Keypoint enlisted Baytech to manage, monitor, and execute their SEO and PPC campaigns.

With fierce competition from world-recognized brands like Bank of America, Wells Fargo, and Chase Bank, Keypoint Credit Union had to differentiate itself from the pack. Despite the fierce competition, Baytech was able to increase Keypoint’s traffic by targeting specific geo-locations that the business sought to capture. Utilizing Baytech’s SEO and PPC methodologies, Keypoint was able to increase their organic search ranking and conversion rates.

The results of the combined campaigns resulted in:

  • 12.5% conversion rate on the second day.
  • A #1 organic search rank for “Home Mortgage Sacramento”.
  • An ROI of over 1900% on the two week campaign.