Jessica McClintock


Baytech develops site for world renowned Jessica McClintock brand.

The fashion brand founded by the internationally renowned fashion designer, Jessica McClintock, is synonymous with high quality clothing, accessories, eyeglasses, bridal wear, and home decor items. The designer’s team chose Baytech over numerous competitors as their e-commerce web development and branding firm due to Baytech’s extensive experience in building sophisticated e-commerce sites and its strong portfolio of product branding and comprehensive brand implementation. When choosing to go with Baytech, Jessica’s final decision was influenced by the fact that, with Baytech, the site’s system would be built from scratch to enable greater flexibility of features.

Baytech provided the capability to customize the shopping cart and catalog, adding a unique look and feel to the online store. In the development stages of the site, Baytech targeted user behavior in order to add a strong and dynamic process for both tracking and additional sales within the site. Baytech understands the success of an e-commerce site can be attributed to the capacious analysis of user behavior and excellent call to action elements within the site, effectively driving users to continued involvement online. Baytech applied these successful elements to the development of Jessica McClintock’s site. Additionally, Baytech built the site upon a solid SEO-friendly foundation to ensure its authority in the search engines.

Prior to the closing of the website due to the retirement of Jessica McClintock, the redesigned website was successful in providing a great shopping experience for customers. The new messaging through an effective call to action pushed an increase in sales and revenue generated by the site.

Featured Technology

  • Custom E-commerce website design with shopping cart
  • Content Management System
  • User portal
  • Customer Management System
  • Product Management System