INSPUR

inspur

Introduction:

Inspur is a multinational IT company headquartered in China. For over forty years, Inspur has expanded its IT products and services to over 100 countries and regions. Based on Gartner’s 2016 Q2 report for the Global Server Market, Inspur is the fastest growing server vendor. Inspur’s server sales volume ranks no. 1 in China and no. 5 worldwide. Inspur’s SmartRack cloud service is currently used by Alibaba—an 80 billion dollar e-commerce company—to process over 59,000 transactions every second. Inspur consists of three business groups: system and technology, software and services, and semiconductors.

Challenge:

Even though Inspur continues its first place standing in the Chinese server market, Inspur has yet to develop brand recognition in the United States. Inspur would like to position itself as the chief competitor to U.S. based technology infrastructure firms. For Baytech, the challenge was to increase Inspsur’s brand as a global leader in information technology and cloud computing by creating a fully dynamic enterprise website. As Inspur was eager to develop a robust U.S. client base, Baytech was given only a month to create enterprise web services highlighting Inspur’s corporate mission and high-end IT products and services.

Solutions:

Since we at Baytech love a good challenge, the developers wasted no time designing a fully dynamic enterprise website. The website includes parallax design, which creates a 3D effect as users scroll over text. Additionally, we created microinteractions throughout the website. Because Microinteractions are a human-centered design concept, they mirror how users actually do things, which improves on-site navigation. Most importantly, we developed a highly configurable product system for displaying data sheets, product specifications, and categorizing product lines.

  • Fully dynamic enterprise website
  • Parallax design
  • Microinteractions
  • Highly configurable product system for displaying data sheets, product specifications, and categorizing product lines.

Results:

Baytech completed a detailed product management system that helped rebrand Inspur in the United States. In fact, we at Baytech completely re-designed Inspur’s U.S. based enterprise website. Our developers and designers created their current partner portal from scratch and integrated it with their inventory asset management system. All of our hard work allows Inspur to further prosper in an incredibly competitive server and cloud computing market.