Honda Motor Company


Honda Increases Interaction and Brand Awareness with New Micro Website

Honda, one of the world’s largest auto and motorcycle manufacturers wanted to promote their brand and provide a personalized interactive experience to promote their new line of bestselling Sedans. Their goal was to bring satisfied customers together with potential buyers and to enhance customer loyalty.

In order to meet their needs, Baytech created a microsite portal using Linux, AJAX and PHP, giving visitors an interactive of drag-and-drop selected information, including:

  • Rich & engaging social experience through interactive video & media
  • Photo gallery with product options, colors and feature add-ons
  • Buyer and expert Q&A forum
  • Expert FAQs portal
  • Buying tips

Honda also received a new CMS, enabling easy content updates from a centralized control panel. Now they successfully provide viewers with brand awareness, social interaction and customer engagement, which has driven their sales conversions.