BioGenex

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Baytech revamps BioGenex’s website for greater customer experience

BioGenex Laboratories, INC. designs, develops, and commercializes advanced fully-automated Molecular Pathology Systems for cancer diagnosis, prognosis, personalized medicine, and life science research. Their products include fully-automated instruments, nucleic acid probes, antibodies, detection systems, ancillary reagents, and consumables to provide the total solution for ISH, CISH, IHC, SS, FISH, and in Situ PCR. Their customer focused approach, with premier after sales support and excellent technical service, provides the best in class customer care. BioGenex’s spirit of innovation drives them to deliver cutting edge technology that is years ahead of the competition and the finest reagents and instruments for life science research and diagnostics.

In response to the need to enhance customer experience, Baytech worked to redesign the look and navigation of the website. Featuring a custom, streamlined and more aesthetically pleasing look, the website also features a better organization of the sheer amount of product offerings BioGenex offers to allow customers to find the products they need.

The new website also houses a healthy E-commerce platform with a whole slew of modules and features that would further improve the shopping experience for their customers. Advanced search features, a request for quote management system, video management system, and email submission forms allow for customers to register with BioGenex, search their extensive catalogue of products, request a price quote and watch their product videos. A new product management system, which would allow for greater organization, as well as a new document management system and CRM were also implemented. To enhance the marketing power of the website, SEO setup was included along with a community and social page that would allow better connectivity with customers through their blog and social media presence.