Baytech Develops a Microsite for Image Gently

Introduction:

Through advocacy the Image Gently Campaign increases awareness at the frontlines of medical and dental imaging. The Image Gently Campaign develops educational materials that detail how radiologists can protect children from unnecessary radiation exposure. Because recent data suggests that preadolescents and adolescents are at increased risk of future malignancy from diagnostic imaging, the Image Gently Campaign educates healthcare practitioners on how to decrease radiation exposure in children. While diagnostic imaging is a necessary medical practice, Image Gently advocates methods that reduce unnecessary ionizing radiation. Ultimately, Image Gently is identifying opportunities for cancer prevention during preadolescents and adolescents. Since our team felt incredibly passionate about the Image Gently Campaign, we developed a robust microsite for the Image Gently Campaign.   

Challenges:

As Image Gently is a nonprofit in need of donations, our team developed Image Gently’s website and marketing campaign quickly and on a tight budget. The social media optimization (SMO) required extensive copywriting. Our team also coordinated with Image Gently’s resources and stakeholders for meetings and follow-ups. In addition to those challenges, Image Gently’s website lacked search engine optimization.

  • Deliver microsites and set up campaigns within a tight timeline.
  • Prepare articles for social media optimization (SMO) campaign.
  • Coordinate with resources and stakeholders for meetings and follow-ups.

Solutions:

After our developers and designers huddled together, we assembled a full team (six developers) upon kick off. As our team meticulously prepares and plans projects, we hit the ground running for both the search engine optimization (SEO) and social media optimization (SMO) campaigns. We held weekly review meetings and status updates to make sure the project hit all the benchmarks. Because Baytech’s staff is full of creative and out of the box thinkers, our developers used Image Gently’s microsites as resources to promote their ecommerce portal.

Results:

Since our team planned for every contingency, Baytech delivered two optimized micro websites. Because of our team’s hard work, we developed a successful strategy for Image Gently’s marketing campaigns. Our team scheduled an automated daily, weekly, and monthly push articles system. Additionally, we developed monthly analytics reporting. As Baytech was very passionate about Image Gently’s mission to prevent children from unnecessary radiation exposure, we delivered high-quality work that the Image Gently Campaign rewarded with renewal services and engagement in future projects.