Ecommerce Website For Napkins-Only Inc

Introduction

Napkin-Only parent company, Eagle Business Products, Inc was founded in 1985 in direct response to the PC boom. They provided printing services in Silicon Valley to the up-and-coming powerhouses of the burgeoning digital era, including custom commercial printing (continuous multi-part forms, unit NCR sets, labels, envelops, cut sheet), four-color digital and offset printing, screen printing, imprinted promotional products, and graphic design services.

In summary, the company specializes in providing letterhead, stationary, envelopes, and business forms to rapidly expanding companies. In 1994, they acquired Silicon Valley Printing and began printing in-house. The new acquirement made it super-easy for the company to shorten their customer lead time, setting the stage for their motto, “better napkins, fast.”

Challenges

With the company deep seethed belief that printed products should be sold by a printer, they set out on a mission to dominate the industry and make itself not just one-of-the options, but THE ONLY CHOICE. To achieve this and make that dream come through, they desperately needed a professional custom website that embodies that statement and stands out from the herd.

Solution

Baytech started by creating a WordPress corporate themed website with custom creative layout and design. With this, they would have complete control to incorporate new design and utilize the existing platform. Seamlessly display Napkin-Only services and contents all over the website for easy access and encourage more purchases.

Search engine optimization, email submission form, marketing, and social media was integrated into the website to target, attract and convert prospective customers into PAYING clients. Security plugins were also integrated into the WordPress site, allowing for secure online transactions to be done.

  • Custom made WordPress theme
  • Responsive design
  • Email submission form
  • Integration coding and programming
  • Website Architecture
  • Responsive platform
  • SEO, marketing, and social media setup

Results

The improvement observed by the company after the new website was employed was a quick rise in the traffic to the website. The huge increase in the website’s conversion rate (53%) revealed that more IDEAL prospects are visiting the site and more bulks orders were being placed because customers felt safer in their actions and always returns for repeat business.