Entrepreneur and recent MBA graduate, Joe Matthews contacted Baytech in March of 2009 with the goal of creating a social networking nightlife website which provides customers with easy access to connect with clubs, bars, and other venues for event information and specials. Baytech translated this exciting idea into a technical game plan, working with Joe over four months to release the alpha site: Poggled.com.
Baytech developed this website from scratch; including developing and testing the sophisticated application. A quiz module was created that would determine what drink the quiz taker is (wine, margarita, beer, etc.) and the user would then be directed to Poggleds list of bars that specialize in the winning quiz drink. Baytech successfully integrated the site with Facebooks news feed update feature to display the drink quiz results and notify friends about the bar they were are attending that night, creating a valuable network aspect for Poggledusers. Soon after the alpha site release, Joe received his series A funding.
We were in weekly and sometimes daily communication with Joe, says Baytech‘s Regional Sales Manager, Sara Mahmoodi. We specialize in translating conceptual ideas into a technical specification that will be profitable for our clients. Its such an exciting process to bring those ideas to life.
In June of 2010, Poggled released their beta site. The Chicago startup has since continued to grow, recently securing $5.6M of Series B funding from New Enterprise Associates, the same venture capitalist firm that invested in Groupon.
The Poggled site is now Chicagos largest nightlife website, offering exclusive discounted drink deals and party packages to users. The Series B funding will support the companys continued growth and market-by-market rollout in the coming weeks and months.
We are constantly working with entrepreneurs to develop innovative sophisticated web applications, says Baytech‘s Lead Project Manager, Claire Lin. With the Poggled project, we overcame several technical challenges to refine the idea; and the site was completed with exceptional results. Were very pleased about Joes success.