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The owner of the forum has the ability to send bulk emails to all members thus creating a no cost venue for advertising. As the membership of the forum grows the strength of the advertising impact is proportional.
"A direct source of revenue is the selling of banner ads. The revenue produced by this is directly related to the number of members on the forum. Obviously ads on a forum with ten thousand members can command a much higher price than an ad on a forum with 1000 members."
With Forums You can:
- Test your customers and available audience
- Build a network
- Increase Direct Sales
- Make Powerful Recommendations
Blogs allow a company to control the editorial content of the website. With blogs and forums a company can utilize an informal, conversational style of writing. Both blogs and forums provide opportunities for product feedback.