Baytech Designs a Custom-made Website and Online Store for Pruvin Dietary Supplements
Pruvin is one of the market leaders in dietary supplements for weight loss and muscle building. Created based on 14 years of research by Vitavis Laboratories Inc., this innovative product is used to increase metabolism using natural ingredients. These ingredients help to burn fat faster for increased energy. It is definitely something the consumerist public needs.
The main factor impacting the profitability of the company was the level of trust that is inspired in the customers by the company’s website and brand identity. Efficient supply chain and dealer establishment management was also a necessity, along with easier online shopping options with direct access to the manufacturer. The shopping process needed to be streamlined and integrated with the rest of the digital world, in a market across the USA.
Baytech Web Design was called in by Pruvin to provide a comprehensive online solution to all of the challenges that they faced. In order to accomplish this objective, the first step was to design a fully-functional online store and an engaging website. In order to inspire customer confidence, information had to be presented in a short, yet powerful manner on the website while providing factual evidence of the effectiveness of their product. Some of the solutions Baytech provided were:
• Parallax design website for easy scrolling
• Large pages with clear, concise text
• Video and galleries as well as success stories
• Stand-alone online store with full e-commerce capabilities
As a result of the new website, Pruvin saw a rise in first-time customers, owing to the parallax design and the way information was being provided to them. The pictorial proof that Pruvin had real results was a real game-changer, convincing customers like never before. The ease of online shopping meant that the middle-man (retail stores) was cut out, allowing for easier delivery of products.