InvenSense

Baytech Creates a Multilingual Website for InvenSense that Spans the Globe

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InvenSense is a world leader for intelligent sensor systems on chip solutions for Motion and Sound sensing. Its products can be found in a variety of smart mobile and industrial devices and machines, including vehicle safety systems. It supports the needs of the mass consumer market and is on a mission to cross the globe with their cutting-edge products.

Challenges

The demand for InvenSense depends on the needs of the companies and governments that are its typical clients. While there is a large demand there is also a large supply as there are many companies that try to provide the same innovative solutions that InvenSense does. This means that InvenSense needs to lead the market with an updated web presence that could engage their prospective clients and keep their current customers loyal to their brand image. This meant that they needed a new brand identity that personified the innovation that the company has in its products. They selected Baytech as their preferred partner in order to help them gain a stronger foothold on the internet and the prospects browsing their online presence every day. Baytech conducted market analysis of their intended target consumers and realized the need for a web presence that was far more engaging and modern. A design that kept up with the vision of InvenSense to be an international company, which included the need for a multinational corporate website with an attractive design that sets down all the necessary information in a clear, concise manner. This is to maximize engagement and interest from customers while conveying the professionalism of the organization. This would effectively eliminate the competition in order to improve the efficiency of the company.

Solutions

Baytech took upon the InvenSense project and turned its website into an interesting, modern, sleek web presence that had a life of its own and provided a comprehensive browsing experience for all visitors. Using an innovative parallax design for background image motion during the scrolling through the site, Baytech turned a boring website into one that was full of life. In addition to this, translation was made ready through the use of .po files so that the website could be accessed by people from different countries with the same needs.

Results

The inclusion of the translation and language support in the design of the new InvenSense website allowed for people of different nationalities who had the same system on chip needs to access the InvenSense service range and website. All the information was presented in a very intriguing manner, while the parallax design of the site served to increase the rate of customer conversion by adding action to the experience.