InvenSense Inc. (NYSE: INVN) is the leading provider of MotionTracking™ sensor system on chip (SoC) and Sound solutions for consumer electronic devices such as smartphones, tablets, wearables, gaming devices, optical image stabilization, and remote controls for Smart TVs. The company’s MotionTracking products are also being integrated into a number of industrial applications. The company’s patented InvenSense Fabrication Platform and patent-pending MotionFusion™ technology address the emerging needs of many mass-market consumer applications via improved performance, accuracy, and intuitive motion, gesture and sound-based interfaces.
As a leading provider of gyroscopes and accelerometers that are powering the technology behind all of the advanced consumer electronics in the market, InvenSense is undeniably one of the most important technology companies in the world. However, their old website was a relic of the past that did not accurately convey their ever growing importance to their industry and also of the products they provide that are helping revolutionize consumer electronics.
In order to better convey the value of their technology, InvenSense sought the help of a professional web company to develop their new website. Baytech Web Design was tasked with this important role due to their track record of developing award winning websites but also due to our ability to be fully accessible in order to communicate with key stakeholders up and down the chain of command effectively.
While it also helped that Baytech’s office is literally right across the street from Invensense, Baytech was able to prove its ability to work effectively with different stakeholders, such as InvenSense’s marketing and IT teams, to develop a new website that was worthy of the InvenSense name.
On top of a redesign, the new InvenSense website features a developer portal that is able to handle its over 20 thousand and growing members. This portal is vital to the success of InvenSense as it allows engineers and other research and developers full access to research material on InvenSense products needed to create the next technological breakthroughs.