Objective

Our goal was to create a complete web presence for Cool Club. We specifically wanted to promote custom fitted golf clubs and generate brand awareness, while educating potential customers about the benefits of custom-made golf equipment.

Background

Cool Clubs offers private fitting bays, putter fitting studios and a full service production workshop. It wanted to spread the message that the quickest, most effective path to a better game is having access to the right equipment, and that Cool Clubs provides custom fitted golf clubs to match your unique needs.

Strategy

To meet this challenge, Baytech focused on emphasizing the value of custom fit golf clubs to three groups: golfers, manufacturing sponsors and fans nationwide. We hoped to deliver a tailor-made web site that was both informative and aesthetically pleasing to professional and serious amateur golfers. Finally we hoped to attract sponsors to place ads in strategic locations on the website.

Solution

We implemented full-sized, engaging flash banners to represent the retail store while keeping a list of brand manufacturers' names in ticker motion at the bottom of the site.  We focused on building a simple and easy navigation bar that delivered a key message to all three levels of users.

Results

Baytech succeeded in creating awareness for Cool Clubs generating excitement among the manufacturing sponsors, professional golf players and fans. Consequently, the new website helped create opportunity for the company to generate enormous business.

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