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Objective
Our goal here was to raise national awareness of ABC's presence through a fully search engine optimized website.
Background
In an increasingly competitive market, ABC wanted to gain more market share. ABC took a step in the right direction by creating an engaging website, but they still needed a strong way to promote it.
Strategy
Baytech began the SEO process by leveraging industry knowledge to expedite our efforts in attracting the "money-making" keywords. We then mapped out a roadmap of keyword domains that we wanted to establish or conquer. Finally, we ran a thorough diagnosis of the website's infrastructure to identify key areas to optimize.
Solution
After conducting three rounds of intensive Keyword Audit™ we whittled down over 500 keywords to a unique blend of about 70 prime-mover keywords. Using these keywords, we restructured the website for both metadata and also content. In addition, we made adjustments to the HTML code to meet W3C standards.
Results
In a matter of 2 months, ABC has captured over 800 keywords from the initial 70 words. This quantum leap has led to increased qualified traffic and conversions.
Highlight:
Dedicated SEO team, Metadata Optimization, W3C Quality Assurance, Keyword Audit™